Your Tech Club Brand Book
Welcome to The Your Tech Club Brand Book. This is your roadmap and tour guide to everything you need to know about the Your Tech Club brand.
You’ll find plenty of info in here to help you bring our brand to life. This is Your Tech Club.
Whether you're designing for digital platforms or printed materials, this brandbook ensures every touchpoint reflects the trust and efficiency at the heart of YTC.
Contents
01
Principles
02
Personality
03
Logo
04
Color
05
Typography
06
Photography
01
Principles
Our brand identity is anchored in innovation, reliability, and user-centricity. We represent a blend of cutting-edge technology with dependable performance, all designed with the user's needs and experience in mind.
We position ourselves as a guide in the tech world, leading with innovation and expertise. Our brand personality is that of a knowledgeable, approachable expert who is always ready to assist and inspire.
Every touchpoint with customers is an opportunity to reinforce our brand identity. We ensure a seamless, supportive, and empowering experience, whether it's through our products, customer service, or online interactions.
Maintaining consistency across all platforms and channels is key to reinforcing our brand identity. Whether it's social media, our website, or offline materials, we ensure that our brand's look, feel, and message are harmonious and instantly recognizable.
02
Personality
We speak in a way that is relatable and easy to understand. Our goal is to engage our audience with a friendly and welcoming tone, making technology more accessible.
Our communications carry expertise and reliability. We provide valuable and accurate information, establish-ing ourselves as a trusted authority in the tech world.
Tone & Voice
Innovative and Inspiring
We use a tone that reflects our commitment to innovation. Our language is forward-thinking and inspirational, aimed at exciting our audience about the future of technology.
Clear and Concise
Clarity is key in our communication. We avoid jargon and overly complex language, focusing instead on delivering messages in a straightforward and understandable manner.
Positive and Optimistic
Our tone is consistently positive, highlighting the benefits and possibilities that technology offers. We aim to inspire optimism about the future and how our products or services can play a role in it.
03
Logo
Your Tech Club is represented by the badge of integrity & innovation. The logo can be used as two parts at the same time or separately - there is an additional option for how the logo behaves depending on which object it is located. The secondary part of the logo is a text part.
3a
Primary Logotype
3b
Clearspace
3c
Logo Variants
3d
Incorrect Usage
Don’t use light logo on light background
Don’t change color priority
Do not alter the hight proportion
Don't change the angle
Don't use other colors
Do not alter the width proportion
04
Color
At Yourtechclub, our color palette is thoughtfully chosen to not only appeal visually but also to reflect our core values and brand identity. Each color in our palette has a specific purpose and meaning, resonating with our commitment to integrity and innovation.
Innovative Blaze, a vibrant orange, embodies our spirit of innovation. Bright and energetic, it highlights our creative drive and commitment to cutting-edge solutions.
Trust Azure, a key shade in our palette, embodies integrity and reliability. This calming blue inspires confidence and reflects our commitment to honesty, transparency, and ethical practices. It highlights our trustworthiness in key branding elements.
3a
Primary Palette
Innovative Blaze
Hex: #F78114
Trust Azure
Hex: #1273BB
3b
Secondary Palette
Black
Hex: #1D1D1F
White
Hex: #FFFFFF
Light Grey
Hex: #F4F4F4
Innovation with Integrity gradient
linear-gradient (93deg), #F78114 -7.13%, #1172BA 102.56%
05
Typography
Typography plays a pivotal role in the Your Tech Club style. Using this range correctly allows us to create easily identifiable messaging that is clear from distraction. Our main font is Geist, this is a modern, strong and versatile font that perfectly reflects the style of our brand. The font has a wide range of different styles that allows you to create excellent designs.
Geist is a modern sans-serif typeface developed by Vercel in collaboration with Basel-based foundry Dinamo. It was designed to serve as a neutral, versatile, and performance-optimized typeface—especially suitable for interfaces, product design, websites, and developer documentation.
Primary Typeface
Geist Sans
5b
Typesetting
Good typesetting requires a discerning eye. Here are some universal principles to follow when setting type that helps ensure consistency and high legibility.
Ontworpen om te inspireren,
gebouwd om te presteren.
Headline Geist Medium 56 px
100% Leading
-2% Tracking
Onze aanpak combineert creatief denken met technische expertise, waardoor jouw ideeën omgezet worden in realiteit. Wij geloven in het bouwen van sterke, duurzame relaties met onze klanten en het leveren van oplossingen die niet alleen vandaag relevant zijn, maar ook morgen standhouden. Onze aanpak combineert creatief denken met technische expertise, waardoor jouw ideeën omgezet worden in realiteit. Wij geloven in het bouwen van sterke, duurzame relaties met onze klanten en het leveren van oplossingen die niet alleen vandaag relevant zijn, maar ook morgen standhouden.
Bodycopy Geist Regular 16px
150% Leading
0% Tracking
Design & Development op maat
20+ jaar ervaring en innovatie
Specialist in next-gen technologieën
Bulletpoints Geist Medium 14px
130% Leading
0% Tracking
06
Photography
Your Tech Club’s photography style reinforces our brand’s core values — Innovative and Inspiring, Clear and Concise, Positive and Optimistic — by showcasing visuals that reflect our vision. We try to show, above all, good fun and emotions and team relationships.
Style Examples /
Socials
Your
Techclub
Back to the top
↑
© Your Tech Club
Legal
Privacy
All Rights Reserved
Your Tech Club Brand Book
Welcome to The Your Tech Club Brand Book. This is your roadmap and tour guide to everything you need to know about the Your Tech Club brand.
You’ll find plenty of info in here to help you bring our brand to life. This is Your Tech Club.
Whether you're designing for digital platforms or printed materials, this brandbook ensures every touchpoint reflects the trust and efficiency at the heart of YTC.
Contents
01
Principles
02
Personality
03
Logo
04
Color
05
Typography
06
Photography
01
Principles
Our brand identity is anchored in innovation, reliability, and user-centricity. We represent a blend of cutting-edge technology with dependable performance, all designed with the user's needs and experience in mind.
We position ourselves as a guide in the tech world, leading with innovation and expertise. Our brand personality is that of a knowledgeable, approachable expert who is always ready to assist and inspire.
Every touchpoint with customers is an opportunity to reinforce our brand identity. We ensure a seamless, supportive, and empowering experience, whether it's through our products, customer service, or online interactions.
Maintaining consistency across all platforms and channels is key to reinforcing our brand identity. Whether it's social media, our website, or offline materials, we ensure that our brand's look, feel, and message are harmonious and instantly recognizable.
02
Personality
We speak in a way that is relatable and easy to understand. Our goal is to engage our audience with a friendly and welcoming tone, making technology more accessible.
Our communications carry expertise and reliability. We provide valuable and accurate information, establish-ing ourselves as a trusted authority in the tech world.
Tone & Voice
Innovative and Inspiring
We use a tone that reflects our commitment to innovation. Our language is forward-thinking and inspirational, aimed at exciting our audience about the future of technology.
Clear and Concise
Clarity is key in our communication. We avoid jargon and overly complex language, focusing instead on delivering messages in a straightforward and understandable manner.
Positive and Optimistic
Our tone is consistently positive, highlighting the benefits and possibilities that technology offers. We aim to inspire optimism about the future and how our products or services can play a role in it.
03
Logo
Your Tech Club is represented by the badge of integrity & innovation. The logo can be used as two parts at the same time or separately - there is an additional option for how the logo behaves depending on which object it is located. The secondary part of the logo is a text part.
3a
Primary Logotype
3b
Clearspace
3c
Logo Variants
3d
Incorrect Usage
Don’t use light logo on light background
Don’t change color priority
Do not alter the hight proportion
Don't change the angle
Don't use other colors
Do not alter the width proportion
04
Color
At Yourtechclub, our color palette is thoughtfully chosen to not only appeal visually but also to reflect our core values and brand identity. Each color in our palette has a specific purpose and meaning, resonating with our commitment to integrity and innovation.
Innovative Blaze, a vibrant orange, embodies our spirit of innovation. Bright and energetic, it highlights our creative drive and commitment to cutting-edge solutions.
Trust Azure, a key shade in our palette, embodies integrity and reliability. This calming blue inspires confidence and reflects our commitment to honesty, transparency, and ethical practices. It highlights our trustworthiness in key branding elements.
3a
Primary Palette
Innovative Blaze
Hex: #F78114
Trust Azure
Hex: #1273BB
3b
Secondary Palette
Black
Hex: #1D1D1F
White
Hex: #FFFFFF
Light Grey
Hex: #F4F4F4
Innovation with Integrity gradient
linear-gradient (93deg), #F78114 -7.13%, #1172BA 102.56%
05
Typography
Typography plays a pivotal role in the Your Tech Club style. Using this range correctly allows us to create easily identifiable messaging that is clear from distraction. Our main font is Geist, this is a modern, strong and versatile font that perfectly reflects the style of our brand. The font has a wide range of different styles that allows you to create excellent designs.
Geist is a modern sans-serif typeface developed by Vercel in collaboration with Basel-based foundry Dinamo. It was designed to serve as a neutral, versatile, and performance-optimized typeface—especially suitable for interfaces, product design, websites, and developer documentation.
Primary Typeface
Geist Sans
5b
Typesetting
Good typesetting requires a discerning eye. Here are some universal principles to follow when setting type that helps ensure consistency and high legibility.
Ontworpen om te inspireren, gebouwd om te presteren.
Headline Geist Medium 56 px
100% Leading
-2% Tracking
Onze aanpak combineert creatief denken met technische expertise, waardoor jouw ideeën omgezet worden in realiteit. Wij geloven in het bouwen van sterke, duurzame relaties met onze klanten en het leveren van oplossingen die niet alleen vandaag relevant zijn, maar ook morgen standhouden. Onze aanpak combineert creatief denken met technische expertise, waardoor jouw ideeën omgezet worden in realiteit. Wij geloven in het bouwen van sterke, duurzame relaties met onze klanten en het leveren van oplossingen die niet alleen vandaag relevant zijn, maar ook morgen standhouden.
Bodycopy Geist Regular 16px
150% Leading
0% Tracking
Design & Development op maat
20+ jaar ervaring en innovatie
Specialist in next-gen technologieën
Bulletpoints Geist Medium 14px
130% Leading
0% Tracking
06
Photography
Your Tech Club’s photography style reinforces our brand’s core values — Innovative and Inspiring, Clear and Concise, Positive and Optimistic — by showcasing visuals that reflect our vision. We try to show, above all, good fun and emotions and team relationships.
Style Examples /
Socials
Your
Techclub
Back to the top
↑
© Your Tech Club
Legal
Privacy
All Rights Reserved
Your
Techclub
Your Tech Club Brand Book
Welcome to The Your Tech Club Brand Book. This is your roadmap and tour guide to everything you need to know about the Your Tech Club brand.
Whether you're designing for digital platforms or printed materials, this brand book ensures every touchpoint reflects the trust and efficiency at the heart of Your Tech Club. You’ll find plenty of info in here to help you bring our brand to life. This is Your Tech Club.
Contents
01
Principles
02
Personality
03
Logo
04
Color
05
Typography
06
Photography
01
Principles
Our brand identity is anchored in innovation, reliability, and user-centricity. We represent a blend of cutting-edge technology with dependable performance, all designed with the user's needs and experience in mind.
We position ourselves as a guide in the tech world, leading with innovation and expertise. Our brand personality is that of a knowledgeable, approachable expert who is always ready to assist and inspire.
Every touchpoint with customers is an opportunity to reinforce our brand identity. We ensure a seamless, supportive, and empowering experience, whether it's through our products, customer service, or online interactions.
Maintaining consistency across all platforms and channels is key to reinforcing our brand identity. Whether it's social media, our website, or offline materials, we ensure that our brand's look, feel, and message are harmonious and instantly recognizable.
02
Personality
We speak in a way that is relatable and easy to understand. Our goal is to engage our audience with a friendly and welcoming tone, making technology more accessible.
Our communications carry expertise and reliability. We provide valuable and accurate information, establish-ing ourselves as a trusted authority in the tech world.
Tone & Voice
Innovative and Inspiring
We use a tone that reflects our commitment to innovation. Our language is forward-thinking and inspirational, aimed at exciting our audience about the future of technology.
Clear and Concise
Clarity is key in our communication. We avoid jargon and overly complex language, focusing instead on delivering messages in a straightforward and understandable manner.
Positive and Optimistic
Our tone is consistently positive, highlighting the benefits and possibilities that technology offers. We aim to inspire optimism about the future and how our products or services can play a role in it.
03
Logo
Your Tech Club is represented by the badge of integrity & innovation. The logo can be used as two parts at the same time or separately - there is an additional option for how the logo behaves depending on which object it is located. The secondary part of the logo is a text part.
3a
Primary Logotype
3b
Clearspace
3c
Logo Variants
3d
Incorrect Usage
Don’t use light logo on light background
Don’t change color priority
Do not alter the hight proportion
Don't change the angle
Don't use other colors
Do not alter the width proportion
04
Color
At Yourtechclub, our color palette is thoughtfully chosen to not only appeal visually but also to reflect our core values and brand identity. Each color in our palette has a specific purpose and meaning, resonating with our commitment to integrity and innovation.
Innovative Blaze, a vibrant orange, embodies our spirit of innovation. Bright and energetic, it highlights our creative drive and commitment to cutting-edge solutions.
Trust Azure, a key shade in our palette, embodies integrity and reliability. This calming blue inspires confidence and reflects our commitment to honesty, transparency, and ethical practices. It highlights our trustworthiness in key branding elements.
3a
Primary Palette
Innovative Blaze
Hex: #F78114
Trust Azure
Hex: #1273BB
3b
Secondary Palette
Black
Hex: #1D1D1F
White
Hex: #FFFFFF
Light Grey
Hex: #F4F4F4
Innovation with Integrity gradient
linear-gradient (93deg), #F78114 -7.13%, #1172BA 102.56%
05
Typography
Typography plays a pivotal role in the Your Tech Club style. Using this range correctly allows us to create easily identifiable messaging that is clear from distraction. Our main font is Geist, this is a modern, strong and versatile font that perfectly reflects the style of our brand. The font has a wide range of different styles that allows you to create excellent designs.
Geist is a modern sans-serif typeface developed by Vercel in collaboration with Basel-based foundry Dinamo. It was designed to serve as a neutral, versatile, and performance-optimized typeface—especially suitable for interfaces, product design, websites, and developer documentation.
Primary Typeface
Geist Sans
5b
Typesetting
Good typesetting requires a discerning eye. Here are some universal principles to follow when setting type that helps ensure consistency and high legibility.
Ontworpen om te inspireren,
gebouwd om te presteren.
Headline Geist Medium 56 px
100% Leading
-2% Tracking
Onze aanpak combineert creatief denken met technische expertise, waardoor jouw ideeën omgezet worden in realiteit. Wij geloven in het bouwen van sterke, duurzame relaties met onze klanten en het leveren van oplossingen die niet alleen vandaag relevant zijn, maar ook morgen standhouden. Onze aanpak combineert creatief denken met technische expertise, waardoor jouw ideeën omgezet worden in realiteit. Wij geloven in het bouwen van sterke, duurzame relaties met onze klanten en het leveren van oplossingen die niet alleen vandaag relevant zijn, maar ook morgen standhouden.
Bodycopy Geist Regular 16px
150% Leading
0% Tracking
Design & Development op maat
20+ jaar ervaring en innovatie
Specialist in next-gen technologieën
Bulletpoints Geist Medium 14px
130% Leading
0% Tracking
06
Photography
Your Tech Club’s photography style reinforces our brand’s core values — Innovative and Inspiring, Clear and Concise, Positive and Optimistic — by showcasing visuals that reflect our vision. We try to show, above all, good fun and emotions and team relationships.
Style Examples /
Socials
Your
Techclub
Back to the top
↑
© Your Tech Club
Legal
Privacy
All Rights Reserved